Beacon Treatment Cetner
Flyer Creation
Photoshop Editing
MidJourney
Project Summary
To create an advertising flyer that has a shock factor. The target audience are males that have a serious addiction to alcohol and drugs. The main focus of the flyer is to give a dramatic impact on the horrors of addiction and to drive the subject to Beacon Treatment Center where they will promote recovery resources, destigmatize addiction, and encourage individuals to seek help. Shocking but memorable image for the front and utilizing brand standards with a hope for recovery for the back.
This two sided 9x4 flyer. AI generated image from MidJourney with stock photos and heavy typesetting. Used Photoshop to compile the composition for the front and InDesign for the heavy typesetting on the back.
Finalized assets to be photoshopped and used in the design. The typesetting is all the content the client requested to be applied to the layout. Illustrator and InDesign were both used to create the content text.
Mood board of various stock images and MidJourney generated images I used to create and better understand the "horrors" of addiction and its troubling path. This is prior to me knowing that it was an all male recovery program so there are a couple female images.
